FAKE AFFAIRS! A new gimmick in Bollywood

By Urvi Parikh, Glamsham Editorial

It seems our Bollywood actors have resorted to a new gimmick to promote their films. Leaked videos, scandalous messages, controversial statements, revealing appearances are some of the past gimmicks used by stars to promote movies, but these days the trend is of fake affairs! Yes you read that right. In the past few months, we have seen many stars resorting to this trick and creating hype about their affair amongst the audiences. Alas, this all lasts till the film releases and then they choose to go different ways.
The most recent example of resorting to fake affairs is the apparent new pair of Deepika Padukone and Ranveer Singh. The duo, who played on-screen lovers in Sanjay Leela Bhansali's recent blockbuster GOLIYON KI RAASLEELA RAM-LEELA, were in the news for their intense chemistry, public display of affection, confessing feelings for each other at various media events etc, so much that even the audiences started believing that the two are involved with each other. However, at the FINDING FANNY FERNANDES wrap-up bash, it was surprising to see Deepika and Ranveer hang out with different people and not pose for the paparazzi. Infact, Deepika hit the headlines for Homi Adajania's forceful kiss. Well, now that the film is doing well, it seems that actors have moved on!
Hrithik Roshan and Barbara Mori's much-talked about affair during the shooting of their film KITES was also one such publicity attempt. The rumours of their affair had gone to such an extent that even the industry people found things fishy and predicted Hrithik Roshan's divorce with his wife Susanne Roshan. Interestingly, Hrithik Roshan's divorce rumours cropped again during the release of their ambitious project KRRISH 3 last month, which as usual died down after the release of the film.
Bollywood Badshah Shahrukh Khan also could not refrain himself from resorting to this tactics. During the release of his film DON 2, there were strong reports of Shahrukh Khan being involved with actress Priyanka Chopra. The reports also suggested that Shahrukh was on the verge of divorcing wife Gauri Khan to settle with Priyanka Chopra. But with the film's release, the reports also got rubbished, thus making it an obvious case of fake affair!
Shahid Kapoor may have gone through a serious relation before, but the actress has had his share of link-ups. While the actor was gearing for the release of his 2008 film KISMAT KONNECTION, the actor was linked with his co-star Vidya Balan. Though there was no basis to their relation, it was another fake relation that was publicized to promote the film, which miserably failed at the box-office.
Shahid Kapoor's another fake relation that created waves in the B-town was with actress Priyanka Chopra. Shahid and Priyanka were rumoured to be in a relation while they were shooting for their film TERI MERI KAHAANI. Though there was nothing concrete to it, the actors were seen often together until the film bombed at the box-office.
Ranveer Singh debuted with Anushka Sharma in BAND BAAJA BAARAAT and the rumours of their relation started floating in the industry. While the duo shared great chemistry on-screen, their frequent public appearances made it obvious for people to believe their 'love'. Since the film did well at the box-office, it seems the duo decided to carry on the same stunt for the release of their second film, LADIES VS RICKY BAHL. However, this time the trick didn't work and the film failed to impress the audiences and the critics, thus making the actors part their ways!
Bollywood's most talked about couple Hrithik Roshan and Kareena Kapoor. After working together for four and half films - half KAHO NAA PYAAR HAI (which she left mid-way and then Ameesha Patel was cast in the film), YAADIEN, KABHI KHUSHI KABHI GHAM, MUJHSE DOSTI KAROGE and the last one MAIN PREM KI DEEWANI HOON, the duo stopped working together, reason being their alleged link up. While there are various speculations about their relation, the fact remains that nothing was confessed by them, and thus can be categorized a fake affair. Now that both the actors have decided to bury the past and are working together after almost a decade, it will again be great to see what trick they use to promote the film!
Last but definitely not the least, actor John Abraham's alleged link up with actresses Katrina Kaif and Vidya Balan during the shoot of the films NEW YORK and SALAAM-E-ISHQ respectively. John, who was in a steady relation with Bipasha for almost a decade, was also rumoured to be dating the pretty ladies, but eventually it turned to be rubbish as the film hit the screens. Sigh! Wish the actors knew the film works on its story and not only on the rumours.
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